‘Grow to Glory’, was the mission for our 5th year in business. Being in the middle of a pandemic, we were witnessing a great change in the working patterns & client behavior. We were suddenly surrounded by industries going stagnant, individuals facing health decline, and an ever-increasing no. of Covid cases. That’s when Grow to Glory became our escape plan and a morale booster. The course of action was simple-
To not let any situation back us down
To motivate oneself and peers
To assure that every challenge helps us grow
The best part? Our team surely understood the assignment! They worked in tandem to deliver every assignment on time. Post the decline of cases, when situations somewhat looked similar to normal, we decided to reopen the office. We were thrilled to join back and celebrate all the milestones we achieved, be it work anniversaries, birthdays, events, new clientele, or even new business verticals!
It was a much stronger drive to not just deliver exceptional work to our partners, but also to adapt seamless processes & business automation. From creating coherent content management systems to organizing digital marketing workshops & recreational activities – our 5th year commenced necessary changes and undoubtedly, a new us!
Our clientele increased to a number of 50+, and we gained a foothold in international level brands, upcoming tech-based business verticals like FinTech, EdTech, AgriTech, etc. We also ventured into the e-commerce industry and added influencer marketing as a service in our weaponry. We witnessed multiple social media features by well-known pages. We also hosted multiple workshops in collaboration with 91Springboard & GoogleForStartups covering important aspects of digital marketing such as brand development, performance marketing, etc.
Our 5 years celebration with the #PSDTribe was full of motivation that evoked a will to adapt better and be as agile as possible. The celebrations revolved around the mission of the year, some do/s and don’t/s to take care of and the most special moment of the day – the awards! We are grateful for every ounce of hard work that our team puts in, and they truly deserve all the appreciation in the world!
Completing 5 years as a founder, Ms. Punika Chaturvedi, has had a hell of a journey – an exciting & daring one! She says,
“5 years is a lot of time, but when it comes to a startup, it whips off in a flash if you’re doing things right. From being the first & the only one to talk about Purple Sketch Digital from a desk at my home to driving a team of 15 people, it takes a lot of courage, hard work, blood & sweat. When I started and did my research, I knew Digital Marketing was on a path of growth & it was the right time to move in. I nowhere could picture facing a pandemic for years and striving to survive through it!
I think it’s the right set of team members which makes the difference & that’s what has worked for us over the years. We work together, we laugh together & we win together!
We feel proud to have worked with over 50 clients and made a difference in the way they market their businesses, portray their brands & engage with their target audiences on the digital forums.”
To keep a regular inflow of new clientele & businesses, our Co-founder, Mr. Satyam Arora is always on his toes to unfold new endeavors. He says,
“While it’s a great feeling to have Purple Sketch completing 5 years, as a Startup Founder, I must say it to the community, that it never gets easier. What I have realized over time is that it only gets more challenging, and you have to win over it by aligning your resources right, both in terms of a wonderful team and automation of processes through various tools. One should learn how to enjoy facing the challenges and get past them with a smile.
While we take pride in calling ourselves the Digital Marketing Partner to our clients, we literally dig deep into their business, industry, and competitors with detailed research & spend time on studying the business space followed by brainstorming sessions to deliver outstanding content pieces, campaigns, strategies or digital assets.
While the last (almost) 2 years have been quite turbulent, we have stood across our clients and have delivered worthy results. And that’s what kept us going!”
Moving onto the 6th year, we cannot wait to explore the newer opportunities paving in! We can already foresee that one thing that is gonna stay for the longest of time (probably forever) is our will to always imbibe creativity & exclusive thoughts in every work we do.